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6 video conferencing benefits and why you need to invest

The benefits of video conferencing are being enjoyed by businesses, large and small across the globe.  

Video conferencing presents countless opportunities to businesses. Whether it’s engaging remote workers or collaborating across departments and locations, video call technology is efficient, cost-effective and scalable.  

As well as improving business efficiencies, video conferencing benefits can be enjoyed from a financial point of view too. Businesses can reap instant cost savings through eliminating business travel and enjoying an instant return on investment. The added benefit is that staff will spend less time on trains, planes, and cars so they can be more productive in the workplace and have a greater work-life balance without the pressures of excessive business travel or commuting. 

But what other benefits do video conferencing systems provide? This post explains six tangible benefits of video conferencing software. So let’s get into it… 

The top 6 business benefits of video conferencing 

1. It’s more engaging than audio conferencing 

When an in-person meeting isn’t possible many companies turn to audio conferencing to replace face-to-face communication.  

However, one of the main issues with an audio conference call is that participants tend to zone out because they feel disconnected from other members in the meeting or feel uncomfortable when speaking because they can’t see the other participants and their body language. 

However, with video conferencing, there’s pressure to maintain ‘virtual eye contact’, translating to increased levels of engagement. 

When each video conference member is visible, you’re inclined to use the communication skills we’ve all practiced in face-to-face conversations. 

It's more engaging than audio conferencing

2. Video conferencing solutions make communication more efficient 

Humans process visual information quicker than text or audio which means video conferencing is the most engaging way to communicate with your colleagues.  

Meeting attendees will retain more information and comprehend it more effectively than they would if you held the meeting via audio. 

Video conferencing solutions make communication more efficient

3. Video conferencing software improves attendance 

It can be difficult to coordinate busy schedules and bring staff together for face-to-face meetings, however with the right video conferencing tools businesses can benefit from improved flexibility and boost their meeting attendance rates. 

Keen to find out more about how we can help you improve meeting attendance rates? Give us a call

4. Video conferences help to connect teams 

There’s been a significant increase in working from home in recent years, especially since the Coronavirus pandemic. As a result, teams are becoming increasingly geographically separated. 

However, distance and location doesn’t matter when you can bring your team together via video conferencing, either for regular meetings or a spur-of-the-moment check-in video call – one of the best benefits of video conferencing if in-person meetings aren’t possible. 

Video conferencing is perfect for businesses wishing to adopt a hybrid working model as teams can join video calls from home, abroad or in the office and still maintain great levels of productivity. 

Video conferences help to connect teams

5. Video conferencing technology helps consolidate comms systems 

Teams need access to collaboration solutions that let them meet via audio conferencing, video conferencing, screen sharing and real-time instant messaging. But relying on too many disparate solutions can overcomplicate comms. By deploying a consolidated online meeting solution that is centrally managed, teams can focus on their meetings instead of being burdened with troubleshooting every meeting. 

6. It creates a better conference room experience 

Productive meetings come from the marriage between quality technology and good meeting habits. By adding video conferencing tech to your meeting rooms you can strengthen the communication between in-person meeting attendees and remote employees to provide a better video conference experience.  

As well as providing a great experience for your own team members, effective video conferencing tools also help to create a good impression in front of clients and customers, enabling you to stand out and benefit from a sustained competitive advantage. 

Choose the right video conferencing tools for your business 

Choosing the right video conference solutions for your organisation takes a great deal of consideration. Call quality, security, interoperability, ease of use, and reliability are all factors, as well as cost, maintenance, and scalability. 

We offer a range of leading video conferencing platforms and complete meeting room systems, plus cameras, microphones, speakers, and acoustic solutions—each with its own unique benefits and USPs. 

Meeting room hardware solutions are available for all popular video conferencing platforms, such as Zoom or Microsoft Teams, often with tabletop touch screen interfaces that combine camera and audio solutions to turn any meeting room into an easy-to-use video conferencing suite. 

A smart camera solution is a great comprehensive solution that encompasses both great audio and visual – making it perfect for video meetings. One of our favourites is the Poly Eagle Eye Director II (available on its own or with the Poly G85-T) for a simple, professional solution that will automatically group people into one shot or zoom into individual speakers, creating a more natural and dynamic experience for all attendees. 

Looking to invest in video conferencing services? TecInteractive can help 

COVID-19 has required all businesses to operate remotely, to adapt to the new reality and rethink the standard 9-5 hours in the office. When the pandemic is over, people will go back to the office, but research suggests we’ll not go back to the ways we used to work and instead adopt a remote work model, making it super important to invest in and use video conferencing tech to keep up with modern working demands. 

Video conferencing makes sense for all businesses. Communication tools such as Microsoft Teams, Starleaf and Zoom Rooms make collaboration in the workplace simple, enjoyable and inclusive – no matter where team members are joining from. 

If you’re looking to invest in smart meeting room technology and reap its many benefits, we can help. 

At TecInteractive, we give teams the tools to work better and achieve more, shaping smart tech to fit into your business and enabling you to unlock the true potential of your staff and solutions. From web conferencing systems to interactive displays, everything we do is designed to help you and your team thrive using video conferencing tech. 

After learning about what’s important to you, we shape video call tech to fit into your business and work with you to create a system that helps you reap the many benefits of video conferencing and enhance productivity and teamwork. 

For more information or to learn more about the benefits of video conferencing, get in touch to give your team the tools to work better and achieve more. 

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