Video conferencing has so many benefits so what’s holding people back?
Video conferencing can save time and money on business travel, whilst offering a benefit that can help to attract and retain talent. It could even help to address gender balance in the workplace…. So why aren’t more companies adopting it?
The benefits of video conferencing are being enjoyed by businesses, large and small across the globe. With instant cost savings on travel to meetings, the return on investment can be quickly calculated. Time saved on business travel is perhaps even more valuable for some. People spend less time on trains, planes and in cars so they can be more productive in the workplace, but also have a greater work-life balance without the pressures of excessive business travel or commuting.
Video conferencing can therefore help businesses to attract and retain the best people. In particular, groups such as working parents and millennials often prefer businesses that can offer them flexibility with when and where they work. Video conferencing provides a valuable medium to enable working from home, supporting those who want or need to work from home including working parents or people with disabilities.
So, if the benefits of video conferencing are so valuable, what is holding organisations back?
It’s too expensive…
Historically, video conferencing was a medium reserved for large corporates who could afford the large and expensive servers that were required. But now cloud-based video conferencing designed for business, means that you can get secure video conferencing plus desktop video calling at a very modest cost. For example, installing a single StarLeaf meeting room system for video conferencing can provide desktop video calling across an entire organisation, with the ability to video call anyone who has an internet connection and a camera.
We’ll be open to hackers…
Security is also a concern. Businesses are often concerned that a more affordable cloud-based system cannot be relied upon for security of networks and puts them at risk of hackers. But choosing a provider with its own fully-owned network and known Points of Presence means you only need to open your firewalls to a single IP or DNS name. Endpoints outside the firewalls are at risk of spammers but choosing a network which can place endpoints inside your own private network will maintain security.
It’s too big a change …
Of course, a major hesitation is cultural; leaders are nervous to take on a major change which will ultimately impact the working culture in their organisation. People often feel nervous or self-conscious seeing themselves on camera which can create a resistance to adopting video communication in an organisation. Talking to your people and explaining to them why the company is moving to a video culture and explaining what’s in it for them, will help to address their concerns. Training and practice will also help people as they start to get used to a new way of communication. And once people get used to it, they will realise that the experience is so much richer than a phone call that they wont want to go back!
It’s just not reliable…
People are also put off by those awkward, stilted video conversations where sound cuts out, connection is lost and the conversation is a series of repetitions and confusions. If you’ve ever experienced this, it’s likely that you’re either on an old system, or a system that has been piecemealed together and is not fit for purpose. Choosing a complete, properly managed solution from a provider that is able to offer guaranteed uptime and responsive tech support will ensure your video meetings are as polished and professional as you are. It’s just about getting it right.
We have an organisation full of technophobes!
Most organisations will have a certain number of techno-phobes, and these people will provide a considerable resistance to change. But choosing a video conferencing solution that is intuitive and easy to use will help to appease anyone who is hesitant to adopt new technology.
Ultimately, as with any change, you need a considered strategy for implementation that looks at not just the technology, but also what changes need to be made to people, tasks and organisational structure too. Change is hard, but a necessary part of business success in the modern world. The key is to keep talking to your people, explaining the reasons and the benefits of video conferencing and supporting them as they adapt.
At TecInteractive, our philosophy is that technology should make life easier not harder. So we find solutions that are simple to use and that just work. If you’re ready to take the video conferencing challenge, we’ve got lots of ideas to make it a success – why not arrange a free trial so you can ‘try before you buy’? Just contact us to find out more.